TESTIMONIALS
Hear from trusted partners, owners, and franchise leaders who have worked with me.
Plato Ghinos
Shaner Hotel Group, President
"Matt brings deep expertise in the global hotel industry, combining professionalism with integrity. As a global leader, he provides valuable strategic insights that have been instrumental in shaping our projects."
Matt Luscombe
Cycas Hospitality, CEO
"Working with Matt Hughes was a pleasure. His leadership and communication were key to growing Marriott's franchise community. He played a vital role in building Marriott’s partnership with Cycas Hospitality, including supporting the takeover of the Bankside Hotel and launching the EMEA Franchise Advisory Council.
Matt unites owners, operators, and brand leaders across markets, driving real collaboration and lasting value. He blends strategy with a hands-on approach, making tough projects run smoothly. His commitment to owner success is clear—I have no doubt he’ll make a big impact in his next venture."
Paul Higgins
MHL Hotel Collection, Partner
"Working with Matt Hughes on the transaction of Moxy Dublin City and the Westin Dublin’s transition to the Autograph Collection was a highly positive and profitable experience for MHL Hotel Collection. Matt provided invaluable support as we navigated the complexities of an extensive renovation, brand repositioning, and market challenges. His expertise in franchise strategy and ownership support was matched by his exceptional communication and ability to bring all parties together seamlessly. One of Matt’s most underrated qualities is how easy he is to work with—a rare skill that made even the toughest projects far more manageable."
David Hart
RBH Hospitality Management, CEO
"I had the pleasure of building a strong relationship with Matt during his time at Marriott, both through our portfolio and his leadership in establishing the EMEA Franchise Advisory Council. Matt was instrumental in strengthening our relationship with Marriott, demonstrating strong communication skills to guide us through the specific complexities of this large organisation.
A superb relationship builder, Matt consistently engaged with us not only during periods of growth but also during challenging times, such as the Covid pandemic. His initiative in creating the Franchise Advisory Council was impressive, establishing a structured and ongoing platform for meaningful engagement across multiple countries and cultures, involving senior brand leaders and franchisee's alike—an achievement that continues to thrive four years later.
Matt’s expertise also shone through in large-scale initiatives like organising EMEA owner conferences. Throughout our collaboration, he consistently demonstrated a deep understanding of what drives hotel owners and operators, leveraging his network and team to deliver tangible benefits for all stakeholders."